How Harley Davidson Survived the Toughest of Times

On a quest to improve the bicycle almost 120 years ago, some young men unwittingly made history in a small shed in Milwaukee Wisconsin.

It’s hard to deny the rich history, and avid loyalty they garner, in a timeline that is littered with some very prosperous times, as well as some very dark ones. Including one point where Harley-Davidson almost ceased to exist forever.

So what was the secret to navigating through all the ups and downs of such an undulating past?

As it turns out, it takes some real moxie, along with other curious tactics, to not only survive for 12 decades, but to forge a brand & attitude that cannot be duplicated.

And Harleys no longer serve as just a practical means of transportation, but are for many part of their identity and even lifestyle.

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